MAGGIE SARGENT
Events • Sponsorships • Marketing • Social Media • Creative Production
Currently based in the Buffalo, New York area and open to relocation and opportunities in South Florida and beyond.
I’m an event, marketing and creative professional with more than 20 years of experience bringing ideas, brands and live experiences to life. My background crosses international film festivals, convention-center events, live entertainment, sponsorship sales, social media, video production and entrepreneurship.
I’m at my best when there are a lot of moving pieces—people to coordinate, problems to solve, content to create and an audience to engage.
EVENT & SPONSORSHIP EXPERIENCE
CarFest | Sponsorship & Event Manager
San Antonio, Texas
At CarFest, held at the San Antonio Convention Center, I worked across sponsorship, event operations, marketing and live social media. I served as a day-of liaison with vendors and event partners, handled logistical challenges as they arose, collaborated with the social media team and redesigned the website to strengthen the event’s brand and online presence.
I also generated $120,000 in event sponsorship revenue through direct sales outreach, including calling previous sponsors, developing new prospects and going door-to-door to connect local businesses with sponsorship opportunities.
Doha Tribeca Film Festival | Event Manager
Doha, Qatar | Two Festival Seasons
I returned to Qatar for two seasons of the Doha Tribeca Film Festival, where I managed eight festival events ranging from filmmaker networking events to high-profile masterclasses.
My responsibilities included coordinating venues, filmmakers, guests, talent and on-site logistics for events featuring internationally recognized filmmakers and celebrities, including Robert De Niro and Martin Scorsese.
Events took place across major venues in Doha, including Qatar’s Museum of Islamic Art, giving me experience producing events in a large-scale, international and culturally diverse environment.
Haunted History Ghost Walks / Spirit Way | Producer & Event Marketing Manager
Buffalo & East Aurora, New York
I manage the digital marketing and event infrastructure behind a large seasonal calendar of ghost walks and paranormal programming.
I have created and managed 100+ event listings, coordinated scheduling and customer communications, maintained the website, produced social media and video content, and marketed events throughout the season.
Through more focused digital marketing, branding and event promotion, I helped double sales in the second year, with continued growth thereafter.
Main Street Pole | Founder & Owner
East Aurora, New York
I created Main Street Pole from the ground up—from the physical studio and brand identity to the website, programming and customer experience.
I manage instructors, classes, workshops, special events, scheduling, promotions, social media, photography/video collaborations and the day-to-day details required to operate an independent boutique studio.
Laugh Factory & Helium Comedy Club | Live Entertainment & Video Production
Los Angeles, Chicago, Philadelphia
My background in comedy and live entertainment includes management and video production experience with the Laugh Factory in Chicago and Los Angeles and Helium Comedy Club in Philadelphia.
As a video production manager, I worked with live performance footage, identified the strongest and funniest moments for digital content, coordinated approvals and worked alongside performers, production teams and venue staff.
Charlotte Regional Realtor Association | Event Coordinator
Charlotte, North Carolina
Early in my career, I coordinated association events including the Annual Fish Fry and Builder/Realtor Fair, working with vendors, participants and event logistics.
My event experience actually began even earlier while attending Winthrop University, where I worked as a Student Assistant in the Special Events Office, assisting with the preparation and execution of university events.
EDUCATION
Winthrop University
B.A. Integrated Marketing Communications, 2001
GPA: 3.71
WHAT I DO
Event Management & Production
Planning, logistics, vendor coordination, talent relations, guest experience and day-of problem solving.
Sponsorship & Partnerships
Prospecting, relationship building, sponsorship sales and creating opportunities that make sense for both brands and events.
Social Media & Digital Marketing
Content strategy, short-form video, event promotion, audience engagement and real-time event coverage.
Website & Brand Development
Wix website development, visual branding, promotional materials and digital customer experiences.
Video & Creative Production
Adobe Premiere Pro, After Effects, Photoshop, Illustrator and Canva, with experience in entertainment, comedy, events and social-first video.
Maggie Sargent
716-563-7080
maggie.sargent@gmail.com
Currently based in the Buffalo, New York area and open to relocation and opportunities in South Florida and beyond.